STRIVE is a holistic health & wellness program launched by Bessemer Venture Partners in collaboration with the performance coaching firm Exos. It’s goal is to motivate entrepreneurs to invest in their personal development, long-term health and optimize physical, and mental performance. Building a successful company requires more than capital and strategy. It requires healthy and resilient leaders who can sustain the demands of building a business over time. We gave STRIVE its own visual identity within the Bessemer family, by incorporating the use of vibrant color and creating distinct iconography. Our work includes logo design, brand design, color palette, website design and development.
Client: Strive
- Creative Direction
- Brand Identity
- Brand Extension
- Website Design
- Website Development
